To help you better understand the eMpower solution, let's answer these basic questions:

What? - eMpower is a customer-driven sales tool that uses dynamic, interactive dialogs to uncover specific needs and buying motivations from each customer.

Who? - Customers or employees use eMpower to identify the products and services that best meet their personal & financial needs and preferences.

Where? - eMpower can be deployed in any sales channel – online, retail store, call center, sales office, kiosk – wherever your customers interact with your business.

Why? - Companies use eMpower to help customers weed through a variety of products (simple or complex) to find their optimal product and make a more informed decision. eMpower allows businesses to provide an engaging, educational sales experience that empowers customers and leaves them feeling more confident about their purchase.

And now - the How? - The eMpower solution uses a strategic combination of artificial intelligence, proven research techniques, inference technologies, and a sophisticated sales methodology to obtain an individual's unique "Preference Profile." In other words, a lot of innovative technology determines what each customer wants out of a specific product, how much they will pay for it and what trade-offs they are willing to make.

• Engage Customers: eMpower engages customers in an interactive sales dialog to assess needs and uncover specific buying motivations and feature preferences.
• Present Personalized Recommendations: Your customers want personalized product choices that most ideally meet their individual buying criteria. Based on direct customer response, eMpower identifies "best-fit" products from your offerings and presents them in a simple format that allows customers to easily connect each product back to the needs they expressed during the conversation.
• Assure Action: eMpower provides side-by-side, feature-by-feature comparison capability, enabling customers to better assess the options and make a sound decision.
• Sell & Strengthen: Believing they've found the right product to fit their needs, your customers can proceed with confidence and feel satisfied by their purchase leading to better close rates and stronger relationships.