Through a strategic combination of artificial intelligence, proven research techniques, inference technologies, and a sophisticated sales methodology, Online Insight offers clients advanced guided selling and market intelligence solutions you can count on to exceed your expectations.

The Collaborative Conversation™

Recognizing your customers want a quick and easy way to find and purchase the products and services that best fit their specific needs, Online Insight developed the Collaborative Conversation™ — a user-friendly, customer-driven dialogue that pinpoints individual motivations and preferences. Mirroring the techniques used by a seasoned, knowledgeable sales or service specialist, the Collaborative Conversation leverages stated preferences, trade-offs and inference technologies to obtain a complete and clear picture of an individual’s choice behavior. Dynamic dialogue technologies generate unique trade-off questions driven by the way the user responds each time. This innovative approach offers a more engaging and satisfying sales experience that guides your customers to personalized, relevant recommendations.

Key Technological Components

• Preference Engine : Uses a combination of rules-driven interview, inference technology, proprietary algorithms and adaptive conjoint analysis to understand a user’s preferences and trade-offs for different product features and/or buying objectives.
• Dialogue Definition Layer : Allows a domain expert to create flexible, customer-focused, customer-driven dialogues including rules to determine how the dialogue path can be customized to each user.
• Survey Engine : Allows you to ask questions and combine the data with other transactional, demographic and preference data in the profile database.
• Recommendation Module : Accepts user profile data (including, but not limited to, conjoint) and performs sophisticated scoring algorithms to interpret the data received and to present targeted product recommendations.
• Profile Database : Captures all relevant user profile information including, demographics, transactional behavior, preference profile, key actions/events during buying process, etc.
• Analytical Engine : Allows a business analyst to run a set of key analytics on demographic, transactional and preference data to identify best practices for sales, marketing and product development.
• Presentation Layer and User Interface : Fully supports multi-channel operation including, call centers, Internet/Intranet, kiosks, branches, stores, offices, etc. You can use your own presentation layers and user interfaces or we can customize them for you using our reference implementations to meet your specifications.

Choose Your Deployment

Online Insight offers a variety of deployment options designed to meet your business objectives and budget.

• Customer-Managed Licensed Software : This option provides you with the most control over your deployment. You perform all functions and activities necessary to implement, maintain and support your solution unless otherwise contracted with Online Insight’s Professional Services team. Version upgrades and new releases can be added based on your schedule.
• Software-as-a-Service Hosted Solution : This option offers you an easier and faster way to deploy your solution that requires less up-front investment (time, resources and dollars). You purchase or lease the software while Online Insight hosts it. Your solution will operate on two top-of-the-line servers housed in a state-of-the-art facility that is manned round-the-clock by certified systems administrators and software experts.

For a flat monthly fee you can also receive access to the eMpower Suite delivered over networks. Depending on how you choose to deploy your solution, you can be up and running in as little as 60 days.

Multi-Channel, Customizable Solutions

Built in Java within J2EE programming framework, the eMpower Suite offers a highly scalable platform that will interface with all of the channels your customers use (Internet, Intranet, call center, branch, office, kiosk, etc.). This flexible architecture also allows you to completely customize your solution to meet your specific business objectives and to seamlessly integrate with your existing look and feel.

To learn more, contact an Online Insight Sales Professional at 770.508.1450 today.