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White Papers & Conference Presentations"

Bolstering Your Sales Force for Long-Term Success

Dave Fiacco, CEO & President, Online Insight and Sharon Roberts, President of SBR Consulting, recently conducted a compelling workshop on "Bolstering Your Sales Force for Long-Term Success" at the 5th Annual Senior Market Strategies Conference in Baltimore on June 27, 2007.

Workshop Presentation

Future-Proof Deployment : Online Insight's Market-Revolutionizing Software Technologies

This white paper describes the technologies underpinning the enterprise software solution suite that OnlineInsight offers today in its Fourth Generation products, and explains how our enterprise-class software systems take software "abilities" to new levels. These abilities include: scalability, reliability, maintainability, ability to integrate, adaptability to future technology advances, and ease of customization.

Future-Proof Deployment

Sharing Secrets : Online Insight's Golden Nugget Breakthrough for Relationship Management

This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."

Sharing Secrets

NextGen Heathcare : How Technology Can Help Make Consumer-Directed Healthcare Reality

This white paper communicates the value of software technologies that provide a single point of entry for prospects and health plan providers (including agents) to educate a new or renewing insured on the full value proposition of each plan offering. The software then recommends the best plans, highlighting the fit between plan features and prospect needs, to enhance the overall sales process and close rates. Behind the scenes, the same technology suite measures and records all prospect preferences to allow sales, marketing, advertising, and product development to benefit through the production of more targeted offerings and personalized messaging at greatly reduced costs.

NextGen Heathcare

Beyond the Blur : Correcting the Vision of Internet Brands

Andersen Consulting examined the online buying habits of 2,000 US consumers across 17 industry segments in order to find the facts behind brand value online. This unprecedented study, conducted with Online Insight, found that the facts are, in many cases, exactly the opposite of the mythical assumptions on which many branding decisions have been based.

Beyond the Blur

Was it an Illusion? Putting More B in B2B

Conceived by Accenture’s Convergence Marketing practice and conducted jointly with Online Insight, this study evaluates the impact of eBranding levers across eight B2B industry segments that included computer hardware, energy services, paperboard, industrial chemicals, asset management, cash management, health care insurance and services and communications hardware and services.

Was it an Illusion?

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